Entain and ARC’s Premier Greyhound Racing signs rights deal with major UK retail betting operators

Home » Entain and ARC’s Premier Greyhound Racing signs rights deal with major UK retail betting operators


Media rights firm Premier Greyhound Racing has introduced a slate of rights offers with quite a lot of main retail betting operators within the UK. The enterprise, a three way partnership between Entain and Enviornment Racing Firm, will provide “the perfect” of greyhound racing to Entain’s Ladbrokes and Coral, William Hill, Paddy Energy and Betfred from 2024 onwards.

The landmark business offers embody the UK’s 4 greatest retail betting operators. The brand new partnerships will see Premier Greyhound Racing provide the respective land-based operations of every model, with the greyhound racing rights holder offering photos from its British tracks to the operators’ outlets from the beginning of 2024.

Mark Kingston, Director of Premier Greyhound Racing, stated: “As vital as greyhound racing is to the betting {industry} as a complete, greyhounds have at all times been a elementary a part of the betting store service. Signing up all main retail bookmakers to take the Premier Greyhound Racing service is due to this fact the most important endorsement we may have for the content material we will probably be offering from January 2024.”

This dedication from retail bookmakers additionally underpins the viability of the service as we glance to drive a aggressive betting product allied to the very highest welfare requirements for the greyhounds racing at our tracks,” Kingston additional commented on the partnerships.

In accordance with Premier Greyhound Racing, its imaginative and prescient is “to unite stakeholders and change into the worldwide residence of greyhound racing leisure,” offering a seven-day-a-week schedule of greyhound racing on-screen. It additionally pledges to ship “the market-leading greyhound racing product,” with elevated welfare requirements and funding to finest serve racegoers, homeowners and trainers, with the last word objective of “revitalizing the game within the course of.” 

Premier Greyhound Racing is a three way partnership between Enviornment Racing Firm (ARC), which owns horse racing programs; and main sports activities betting and gaming group Entain. Between them, the 2 corporations personal 9 of the 20 licensed British greyhound tracks – Crayford, Hove, Monmore, Romford, Central Park, Perry Barr, Newcastle, Sunderland and Nottingham – and the media rights for 5 unbiased tracks (Kinsley, Pelaw Grange, Sheffield, Swindon and Yarmouth). 

The brand new enterprise was launched in December 2021, “and is already in motion.” Its mum or dad corporations have dedicated to put money into Open Racing prize cash, throughout their 9 stadia, exceeding a mixed £2.5 million ($3 million). This consists of sponsorship of a sequence of present £20,000-to-the-winner Open Races, together with the Premier Greyhound Racing Regency, St Leger, Oaks and Eclipse competitions.

Along with boosting prize cash, Premier Greyhound Racing says it stays dedicated to delivering “industry-leading requirements” for welfare. It has dedicated to contribute £100,000 ($123,173) in direction of analysis recognized within the sport’s governing physique, The Greyhound Board of Nice Britain’s Welfare Technique: A Good Life for Each Greyhound. 

Premier Greyhound Racing helps the GBGB’s welfare methods to make sure the long-term care of greyhounds each throughout, and after, their racing careers and has lately appointed main animal welfare campaigner Clarissa Baldwin CBE to its Board,” the enterprise famous.





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