Gamingtec: “Flexibility is something that sets us apart”

Based in London in 2013, Gamingtec (GT) is an impartial software program platform developer and provider of turnkey options to B2B companions within the iGaming trade. Greater than 3,000 video games produced by totally different builders are built-in into the Gamingtec software program platform, and the firm at present has greater than 100 staff. As the corporate seeks to extend the model consciousness, it’s at present showcasing its full-suite product portfolio at ICE London’s stand N8-210, and just some days in the past, Yogonet had the possibility to talk with their Industrial Director, Andrei Beu, at their SAGSE Latam 2022 sales space in Buenos Aires Metropolis.

It was the second time for the corporate at SAGSE, after the 2019 version earlier than the pandemic. Now Gamingtec seeks to set foot in Latin America, with a brand new group developing, totally devoted to B2B. “We’re versatile and able to abide by LatAm rules in a number of markets, it isn’t simply Buenos Aires, not simply Argentina. We’re additionally concentrating on the remainder of the continent,” Beu advised Yogonet throughout SAGSE’s second and final day in late March. “The primary day was fairly full. We had some good interactions with the folks right here. We’re completely happy, and we sit up for much more, perhaps extra occasions in right here, perhaps simply extra promotion as an organization, growing the model consciousness, as a result of I believe that is what everybody right here is doing. Put names to the faces.”

Gamingtec group was targeted on promoting its full platform, which mixed with all of the modules collectively, offers a full expertise to the operators, “who’re, ultimately, a very powerful issue for us. Partnering up with those who wish to have nice success and wish to be a bit totally different from what the market can current proper now.”

The corporate has an inventory of proprietary merchandise, which features a PAM, the GT core, which permits to plug in numerous sportsbook APIs, numerous on line casino APIs, and fee service suppliers (PSPs). However GT’s flagship product is the GT Orbit, a full turnkey product that means bespoke growth for the entrance finish. “So it is a totally customizable answer from again to entrance, giving the expertise that each operator would attempt to obtain, giving management in the identical time as a result of they are going to have a again workplace that they will function. And we’re hands-on with the mission, however the operator himself decides what to do, what’s one of the best technique, what’s the danger administration that they wish to take. And naturally, we’ve a few many providers to help in that regard. Possibly advertising and marketing, monetary help, product possession on on line casino or sports activities.“

When it comes to market attain strategy and growth plans, Beu mentioned GT is attempting to cowl as a lot as doable worldwide. “We do not have proper now essentially a foremost focus since we’re addressing just about the complete spectrum of iGaming, perhaps aside from a few markets just like the US. It is not that we do not wish to go there, however we consider that our mark may be extra prevalent in different markets corresponding to LatAm.”

“We wish to be productive and environment friendly, not simply go worldwide, as in all probability a few of our opponents do. So, Latam, Europe, Asia, Africa, they’re all upon attain” defined the manager.

When requested about funding priorities, the beginning of the 12 months was primarily devoted to rising the group. The Industrial Director mentioned the corporate is including a lot of expertise from a B2C background, with a brand new group in B2B composed of a advertising and marketing supervisor, a web optimization specialist, a brand new Gross sales government who has simply joined. “All of them have large expertise in on-line playing. And the advertising and marketing supervisor, for instance, is Spanish. So he may also help us so much in growing Latin America. We’re wanting ahead to it.”

Additionally, GT will make investments all year long in a number of occasions. SAGSE was the primary one, now adopted by ongoing ICE London, “after which we are attempting to just about scatter our presence all through not solely Europe, but in addition primarily outdoors of it as a result of it is a saturated market, nonetheless, an enormous one. However we wish to be current in increasingly more locations the place folks do not know that we even exist perhaps.”

Gamingtec stand at ICE London 2022.

The third funding precedence targets growing model consciousness by means of all doable channels. “So advertising and marketing could have a devoted price range, web optimization could have a devoted price range. Clearly, commercially talking, as a group, we are going to attempt to discover probably the most appropriate channels to outbound, and naturally, improve our traction with the operators.”

And the fourth space is growth. “We now have a roadmap which is rising and rising. We attempt to additionally hold an area for the operators which might be coming in and wish to have a sure flexibility that we’re capable of present. And going additional with their concepts implies that growth may even be primarily based on what they’re attempting to realize,” he defined.

Beu additionally outlined the differential elements and belongings in GT. “As USPs, distinctive promoting factors, I believe flexibility is one thing that units us aside,” he famous. “And that is primarily as a result of when somebody involves Gamingtec, it isn’t like we’ve a set-in-stone providing, like many of the platform suppliers on the market do. In the identical time, we wish to hold a transparent house the place the operator can discover himself within the place of not commanding what we are able to do, however asking increasingly more from us in order that we are able to develop the product across the operator’s decisions.”

“Secondly, we’re the brand new child across the block as folks see us. They do not know an excessive amount of about us. So we are able to just about deliver no matter we would like. We are able to differentiate ourselves by innovating a bit on this house. In fact, everybody says that. You will see all of the stands right here, and all of the websites of the platform suppliers or the sport suppliers, all of them brag about innovation and bringing in new stuff and so forth. It’s extremely troublesome. The market is saturated. We aren’t reinventing the wheel. We are attempting to make it simpler and simpler for the operator to decide on what they really want.”

Due to this fact, a key promoting level for GT is the customizable frontend. “We are able to construct it from scratch for any accomplice. We now have a tremendous and fairly an enormous growth group that’s full-stack. So that they take it from again to entrance straight away. The time to market is sort of decreased, despite the fact that it might be fairly a large mission, and in not more than 10 weeks we are able to get reside any sort of operator, in any market.”

“In massive strains, that is what I can say, we’re capable of ship in any market, with small exceptions, in fact. We’re right here to accomplice up with just about anybody. Clearly, not solely at SAGSE however at the entire occasions, folks come by recreation suppliers, fee suppliers, affiliate platforms… We’re open to negotiating phrases,” he concluded.